Be a DIGITAL Too

Author: Adam Komůrka
Co-author: -

Year of foundation: 2020

Tomas Bata University in Zlín
Faculty of Multimedia Communications
Digital Design Studio
Degree: Bachelor
Year of studies: 3

The aim of this bachelor's thesis is to introduce the Digital Design Studio to applicants to the art college and to increase the number of applicants who apply for the entrance exams. The output of the project is an advertising campaign design based on several 3D motifs with a central element – the letter "D". These motifs are "brought to life" in short videos for online promotion, especially as social media posts. The solution also includes the design of a promotional microsite and a print brochure. The work won the Good Student Design award in the National Student Design Award 2020.