Present Absence

Author: Michaela Labudová

Year of foundation: 2021

Jan Evangelista Purkyně University in Ústí nad Labem
Faculty of Art and Design
Visual Design
Degree: Doctor
Year of studies: 5

The exhibition focuses on formats and media in the graphics industry as the bearer of the message. Michaela Labudová's site-specific project takes place in a gallery space and on public spaces in the city and focuses on identity in visual communication. The initial clean surface contrasts with the meaningfulness of images and words and with a purposeful effort to address a potential customer and communicate. The author is fascinated and at the same time inspired by models of communicating information and the tendency of customization - adapting to the customer, creating to order, according to the order. The moment of empty space seems to purify the human manipulation that graphic design "serves", but at the same time this free space is a blank sheet of paper and refers to free space for expression and identification. Graphic design is perceived as a tool, not just a goal.