Zlin Design Week 2019

Author: Martin Egrt, Milan Quang Nguyen

Year of foundation: 2019

Tomas Bata University in Zlín
Faculty of Multimedia Communications
Graphic Design Studio
Degree: Bachelor
Year of studies: 3

The visual is typographically based on the inscription REVOLUTION, which consists of three fixed parts, the rest can be deformed to any height, which should remind, now more widely used, variable fonts - a revolution in typography. The inscription always adapts to the format in which it is. We also work with this in the Best in Design competition, where the different height of the letters resembles the podium.

Because the gap in the letter L is very significant, especially with the increasing height of the inscription, we decided to make it a priority and use it. One use is that various objects can pass through it - as a symbol of breaking restrictions in the revolution. This can be seen, for example, in the medallions for the Design & Marketing Conference.